Autori
Mattiacci, AlbertoSfodera, FabiolaColurcio, MariaMingo, IsabellaTitolo
Night at the museum: technology enables visitor experiences Periodico
SinergieAnno:
2020 - Volume:
38 - Fascicolo:
111 - Pagina iniziale:
231 - Pagina finale:
250Purpose of the paper: This paper aims to investigate how technology affects the cultural heritage (CH) experience and how it may configure a new service ecosystem, enabling resource integration, and leveraging resource liquefaction.
Methodology: A model with four dimensions of CH experience is proposed and empirically tested using structural equation modeling with data on 300 visitors to three heritage sites in Rome (Italy), which exhibit a high level of technology integration.
Results: Technology enables learning processes in the cultural heritage visit experience. The CH experience is configured as a service ecosystem and technology enables increases in resource integration, liquefaction, and density by operating both as an operant and operand resource.
Research limits: The study of technology from a service-dominant (S-D) logic perspective is nascent vis-a-vis framing the CH visit experience.
Practical implications: Technology acceptance is important for learning and positive perceptions of authenticity. A dynamic approach to the conceptualization of cultural supply structures is important.
Originality of the paper: This research advances both theory and practice, adding to existing discourses on CH from a broader perspective that includes CH as a potential part of a service ecosystem, highlighting the role of technology in designing and shaping resource integration. The paper, therefore, offers a novel perspective on CH in terms of value co-creation, highlighting the role of participating architecture for learning.
SICI: 0393-5108(2020)38:111<231:NATMTE>2.0.ZU;2-G
Testo completo:
https://ojs.sijm.it/index.php/sinergie/article/view/780/311Esportazione dati in Refworks (solo per utenti abilitati)
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