Autori
Cosenz, Federico
Noto, Guido

Titolo
Il dynamic business model: una prospettiva dinamica per la progettazione dei modelli di business
Periodico
Piccola impresa
Anno: 2017 - Fascicolo: 2 - Pagina iniziale: 9 - Pagina finale: 34

Building on the extant literature on business modelling and focussing on start-up firms, this article aims at exploring the combination between conventional business model schemes and System Dynamics methodology with the intent to overcome those limitations related to a static design approach. By mapping the multiple key elements underlying value creation processes – linked according to a cause-and-effect perspective – and with the support of a simulation-based methodology, entrepreneurs may experiment and understand how the firm reacts to strategic and organizational changes in terms of performance, innovation and value creation.



SICI: 0394 7947(2017)2<9:IDBMUP>2.0.ZU;2-1
Testo completo: http://rivistapiccolaimpresa.uniurb.it/index.php/piccola/article/view/257/242

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico