Autori
Cesaroni, Francesca Maria
Sentuti, Annalisa

Titolo
Strategie ambidestre e crisi economica: le peculiarità della piccola impresa
Periodico
Piccola impresa
Anno: 2016 - Fascicolo: 1 - Pagina iniziale: 54 - Pagina finale: 77

The paper aims to examine how ambidextrous strategies can be effectively adopted by small businesses to face the economic crisis. Ambidextrous strategies combine defensive and offensive approach, retrenchment and investment/innovation, short- and long-term perspective. According to the main literature, ambidextrous strategies are more likely to be successful in an economic downturn.Nevertheless, they are considered a challenge for small businesses, which have often limited financial and managerial resources, especially during an economic crisis.Through the analysis of a “prelude case”, small businesses’ approach for ambidextrous strategies to deal with economic crisishas been identified, together with factors and conditions (necessary or facilitating)that can favor small firms to adopt these strategies.



SICI: 0394 7947(2016)1<54:SAECEL>2.0.ZU;2-C
Testo completo: http://rivistapiccolaimpresa.uniurb.it/index.php/piccola/article/view/224/213

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