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Autore
Paronzini, Paolo

Titolo
EDLP and private labels: unes strategic levers to look forward
Periodico
Symphonya
Anno: 2015 - Fascicolo: S3 - Pagina iniziale: 51 - Pagina finale: 54

U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket" that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers' needs.



SICI: 1593-0300(2015)S3<51:EAPLUS>2.0.ZU;2-Z
Testo completo: http://symphonya.unimib.it/article/download/2015.5.07paronzini/11210

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