Titolo EDLP and private labels: unes strategic levers to look forward Periodico Symphonya Anno: 2015 - Fascicolo: S3 - Pagina iniziale: 51 - Pagina finale: 54
U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket" that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers' needs.