Autore
Schiavone, Francesco

Titolo
Nostalgia e dinamiche di consumo nella vintage innovation
Periodico
Micro & macro marketing
Anno: 2017 - Volume: 78 - Fascicolo: 3 - Pagina iniziale: 457 - Pagina finale: 472

Nostalgia is a well-known concept in retro-marketing studies. Nostalgia is also the main driver of the implementation of vintage innovation, an emerging technological reaction to the decline of old technological products. Currently there is a lack of literature about the various consumer dynamics of the market niches in which vintage innovations are adopted. The article develops a theoretical model based on four research propositions showing how various marketing-based and technology- based variables affect the main relationship between collective nostalgia and consumption dynamics by users of vintage innovation. The article ends by offering some theoretical and managerial implications.



SICI: 1121-4228(2017)78:3<457:NEDDCN>2.0.ZU;2-7
Testo completo: https://www.rivisteweb.it/download/article/10.1431/88005
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/88005

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