Autore
Autorità per le Garanzie nelle Telecomunicazioni, Agcom -

Titolo
Il livello di "fedeltà" dei consumatori nel settore della telefonia mobile e fissa
Periodico
Micro & macro marketing
Anno: 2017 - Volume: 77 - Fascicolo: 2 - Pagina iniziale: 363 - Pagina finale: 372

In the electronic communications sector, consumers can choose among more providers and among a wide range of services. The Authority for the communications sets the rules for a quick transition without unfounded costs for the users. When the transition from one operator to another is easy, the choice depends on their greater or lesser propensity to change the operator. The reason for changing is a function of the perception that the consumer has of his operator and of the availability of alternatives. What are the characteristics of the consumers who change services provider and what are the variables of the decision-making process?



SICI: 1121-4228(2017)77:2<363:ILD"DC>2.0.ZU;2-W
Testo completo: https://www.rivisteweb.it/download/article/10.1431/86978
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/86978

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico