Autori
Lozza, EdoardoGabri, SaraZannelli, SaraTitolo
La contraffazione dei profumi: motivazione e barriere al consumoPeriodico
Micro & macro marketingAnno:
2017 - Volume:
77 - Fascicolo:
2 - Pagina iniziale:
295 - Pagina finale:
312Understanding the motivations underlying the consumption of counterfeit products is crucial to contrast this illicit market and to develop a culture of anti-counterfeiting. However, there is a gap in the literature on the topic, in particular from a psychological perspective. We therefore propose an exploratory research, focused on the market of perfumes, made up of two studies: a motivational analysis on consumption of counterfeit perfume and a netnographyc analysis of spontaneous conversations emerged in dedicated forums. The results provide a preliminary map of the motivations and resistances underlying the consumption of counterfeit perfume, furthermore identifying 3 different consumer profiles. The research aims to start a psychological research field on counterfeiting.
SICI: 1121-4228(2017)77:2<295:LCDPME>2.0.ZU;2-R
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https://www.rivisteweb.it/download/article/10.1431/86974Testo completo alternativo:
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