Autore
Massoletti, Carlo

Titolo
Tourists' emotional experiences in global markets
Periodico
Symphonya
Anno: 2016 - Fascicolo: 2 - Pagina iniziale: 26 - Pagina finale: 30

Today, defining the choice trends of tourism consumption requires an in-depth analysis approach towards many features of a territory. These include its attractiveness, accommodation models, commercial network, restaurant catering system and quality of urban areas. Likewise, a modern and effective marketing strategy must take into account all these factors and enable the relevant players to give coordinated responses so that they can optimise resources and achieve common objectives.



SICI: 1593-0300(2016)2<26:TEEIGM>2.0.ZU;2-M
Testo completo: http://symphonya.unimib.it/article/download/2016.2.04massoletti/11371

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