Autore
Arvidsson, AdamTitolo
Christianity and Consumer CulturePeriodico
SociologicaAnno:
2014 - Fascicolo:
3 - Pagina iniziale:
0This paper experiments with the hypothesis of Christian origins of contemporary consumer culture. While many observers have pointed at the religious nature of consumer culture, I suggest that contemporary consumer culture might have a distinctly Christian genealogy. This genealogy starts with the promise of intimate and personal self-transformation inherent in the Christian message, and passes through the protestant orientation towards inner-worldly transformation on the part of early pioneers of the Nineteenth century U.S. consumer culture. The whole-hearted embrace of consumerist desires on the part of contemporary expressions of charismatic Christianity, like Prosperity Gospel, are discussed as a case in point. The paper concludes that a deeper investigation of the Christian genealogy of contemporary consumer culture might be an interesting research project.
SICI: 1971-8853(2014)3<0:CACC>2.0.ZU;2-Q
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