Autore
Ranfagni, Silvia

Titolo
Med-Laine: sostenibilitàe lusso nella filiera del tessile-abbigliamento
Periodico
Micro & macro marketing
Anno: 2014 - Volume: 68 - Fascicolo: 2 - Pagina iniziale: 345 - Pagina finale: 358

The topic of sustainability is becoming increasingly relevant to fashion; firms invest in projects of sustainable supply chain where it is possible to pass «from the sheep to the finished garment». The paper analyzes a case of innovation in the native wool produced in Tuscany (Italy) as driver of a sustainable fashion supply chain; the aim is to investigate the resulting concept of sustainability and its relations with luxury.



SICI: 1121-4228(2014)68:2<345:MSLNFD>2.0.ZU;2-B
Testo completo: http://www.rivisteweb.it/download/article/10.1431/77728
Testo completo alternativo: http://www.rivisteweb.it/doi/10.1431/77728

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