Titolo Morellato & Sector: strategie e internazionalizzazione Periodico Micro & macro marketing Anno: 2013 - Volume: 64 - Fascicolo: 1 - Pagina iniziale: 169 - Pagina finale: 178
Italian enterprises pursue the objective to cross the national bordersand enter the international markets as protagonists. Morellato & Sector,company leader for watches and jewels, stands out among the Italiancompanies that successfully carried out a real internationalization strategy.The company, which operates with property and licence brands,started an important international project in the last years. Currently,more than 40% of Morellato & Sector turnover is generated on internationalmarkets.