Autore
Vitella, Federico

Titolo
La guerra degli schermi. Gli esercenti cinematografici e l'avvento della televisione in Italia
Periodico
B & N
Anno: 2012 - Volume: 574 - Fascicolo: 3 - Pagina iniziale: 77 - Pagina finale: 86

With designations as «home cinema», «small private cinema», and «home theater» journalists, intellectuals andprofessionals welcome experimental television in Italy in the late Thirties. At the end of the Forties, Rairesumes its experiments and, within a few years, launches a regular television service. The debate is revived,but the search for the specificity of the medium is accompanied by a growing concern for the future of cinemaas a form of mass entertainment. Through the study of Agis' major corporate magazines, this essay examinesthe orientation of Italian film exhibitors in the cinema-television conflict, and their contribution tostrategies of its containment.



SICI: 0394-008X(2012)574:3<77:LGDSGE>2.0.ZU;2-3
Testo completo: http://www.mulino.it/download/article/10.7371/73237
Testo completo alternativo: http://www.mulino.it/doi/10.7371/73237

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