Autore
Bentivegna, Sara

Titolo
Il "boom" di Grillo nella twittersfera. Parlare di politica in 140 caratteri
Periodico
Comunicazione politica - ComPol
Anno: 2013 - Fascicolo: 1 - Pagina iniziale: 85 - Pagina finale: 108

The unexpected electoral result achieved by Beppe Grillo in May 2012 localelections was immediately described by the media as a «boom». Between the first electionday and the run-off, that confirmed the solidity of the phenomenon, a great dealof attention was given to the Movimento 5 Stelle (M5S) and to its leader who describedhimself as its «spokesman». Together with the media attention, called to deal with theunexpected result, there was an explosion of citizens' attention, especially on the Web.In the time span of four weeks, more than 150,000 tweets were posted about the topic.The statistical analysis of a significant sample of tweets has allowed to detect and retracethe communication streams among the users, and also to let emerge a substantialbalance between a broadcasting model and a conversational model. On the whole, thedata confirmed the nature of «third place» ascribable to the social networks - manycitizens had the opportunity to take the floor and comment on the sudden electoralsuccess of Beppe Grillo - but, at the same time, showed how conversations develop insidenetworks made by subjects who share similar features, confirming the applicabilityof the homophily principle also in the Italian context.



SICI: 1594-6061(2013)1<85:I"DGNT>2.0.ZU;2-F
Testo completo: http://www.mulino.it/download/article/10.3270/72723
Testo completo alternativo: http://www.mulino.it/doi/10.3270/72723

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