Autori
Ziliani, Cristina
Franchi, Maura
Gualtieri, Alberto

Titolo
I comportamenti di consumo di fronte ai rischi alimentari: tra ansia e rimozione. Il caso della mozzarella di bufala campana
Periodico
Micro & macro marketing
Anno: 2009 - Volume: 18 - Fascicolo: 2 - Pagina iniziale: 219 - Pagina finale: 242

The paper focuses on consumer behaviour in front of emerging food risk factors. At the centre of the analysis is the relationship between food safety and consumption of a typical local cheese (mozzarella) following news of the "rubbish emergency" in the province of Naples, reported by newspapers during the 2007-2008 winter. The paper is organised as follows: - First, we try to analyse: a) sales trends for mozzarella cheese during the October 2007-April 2008 period; b) changes in consumption patterns for mozzarella cheese (substitution, temporary or permanent abandonment). - The second part of the paper aims to verifying: a) the relationship between food safety and consumption of mozzarella; b) reasons supporting both stopping the consumption of mozzarella and maintaining previous habits.



SICI: 1121-4228(2009)18:2<219:ICDCDF>2.0.ZU;2-X
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1431/30148
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=30148

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