Titolo Attrattività e competitività delle destinazioni: fattori di successo e sfide per il sistema ospitale delle aree protette lucane Periodico Annali del turismo Anno: 2016 - Volume: 5 - Fascicolo: 1 - Pagina iniziale: 173 - Pagina finale: 201
Basilicata protected areas cover about a quarter of the Lucania’s region, despite what the nature
tourism flows are still marginal compared to handling regional customers, yet it appears as a promising
sector for the regional tourism economy. In the analysis presented to us we aim to measure the
competitiveness of Basilicata Parks, with particular reference to the state of this hospitable system,
through an integrated analysis model for the study paraallelo the micro and macro environment and
analysis tools such as: the Balanced Scorecard methodology Fuzzy and BCG matrix.