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Ouverture de 'design management, product engineering and global competition' |
Product design management and global competition |
Business models innovation through new customer roles: a design-driven case study |
Systemic design: how to compete by leveraging the value system |
R&D and product engineering in global pharmaceutical companies |
Business models in a new digital culture: the open long tail model |
Design-led new product development in chinese SMEs |
New product development and disciplined experimentation |