Template-type: ReDIF-Paper 1.0
Author-Name: Bertacchini Enrico
Author-Email: enrico.bertacchini@unito.it
Author-Name: Santagata Walter
Author-Email: walter.santagata@unito.it
Author-Homepage: http://www.de.unito.it/web/member/santagata/personal-inf.htm
Author-Workplace-Name: University of Turin
Author-Name: Signorello Giovanni
Author-Email: g.signorello@unict.it
Title: Loving Cultural Heritage. Private individual giving and prosocial behavior
Abstract: The aim of this paper is to analyse patterns of private individual giving to Cultural Heritage institutions in Italy. Based on the emerging economic literature on pro-social behavior, we carried out a Contingent Valuation survey to assess individuals’ willingness to donate to museums and heritage organizations according to different conditions and set of incentives. Our findings reveal that intrinsic motivations and accountability of the recipient institutions may be more effective drivers for eliciting charitable giving than the usually proposed fiscal incentives. The results provide avenues for future empirical research and policy suggestions for fund raising cultural institutions.
Length: 19 pages
Creation-Date: 2009-11
File-URL: http://www.eblacenter.unito.it/WP/2009/4_WP_Ebla_CSS.pdf
File-Format: Application/PDF
Handle: RePEc:uto:eblawp:200904