Autori:
Garzella, Stefano ,
Fiorentino, Raffaele ,
Capurro, Rosita ,
Marciano, Stefano Titolo:
Metaverse: Value creation and performancePeriodico:
MCAnno:
2024 - Fascicolo:
1 - Pagina iniziale:
131 - Pagina finale:
154This study provides a first conceptualization of the Metaverse from a strategic management perspective and advances performance measurement approaches for the Metaverse value creation. Specifically, the study aims to provide an in-depth analysis of Metaverse and the related implications on the value creation processes of the companies. In order to achieve this goal, we performed a detailed literature review on digital transformation, Metaverse and performance measure-ment topics. Thus, we have developed a theoretical framework useful to facilitate the implementation of successful strategies in the Metaverse and subsequent mon-itoring and evaluation of achieved results.
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SICI: 2239-0391(2024)1<131:MVCAP>2.0.ZU;2-2
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