Autore: Riboldazzi, Sabina
Titolo: R&D and product engineering in global pharmaceutical companies
Periodico: Symphonya
Anno: 2015 - Fascicolo: 2 - Pagina iniziale: 57 - Pagina finale: 74

In the global pharmaceutical market, innovation and imitation processes play a key role in companies' development policies. Through the analysis of the main pharmaceutical companies (originator and generic pharmaceutical companies), this paper aims to identify features that qualify companies themselves, with a particular focus on new product R&D processes.




SICI: 1593-0300(2015)2<57:RAPEIG>2.0.ZU;2-9
Testo completo: http://symphonya.unimib.it/article/download/2015.2.05riboldazzi/10694

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