The armenian scenarios

Strategic foresight of security business and culture in the republic of Armenia / di Dipak R. Pant. - [S.l.] : Crespi ©2000. - 118 p. ; 30 cm.
Armenia's geopolitical environmental and cultural conditions are so peculiar that the tiny ex-Soviet trans-Caucasian country has very little chance to succeed in the global market simply by increasing financial investment and managerial efficiency. The usual urbo-industrial model and quantitative growth-oriented strategy may prove to be counter-productive for the economy and society of this little landlocked ancient Christian community in the remote highlands at the cross-roads of Western Middle-Eastern and Asian culture areas. There is a need of an imaginative economic policy that maximizes the value of Armenia's given natural resources and human capital i.e. habitat landscape foods and drinks customs & traditions history heritage arts & crafts people.... A strategic focus on comprehensive safety security quality and sustainability may help to design a distinct place-product (safe and high quality context) which may ultimately tri-umph in the global market as a tourist destination as well as a business hub if properly positioned as a distinct place-brand (i.e. a certain "Wonderful Armenia).

Indice

Whose Armenia?: Preface by Dr. (Arch.) Ms. Gaiané Casnati 7
THE WAY OF SCENARIOS: A LITTLE NOTE ON THE STRATEGIC APPLICATIONS OF ANTHROPOLOGY 10
1. ARMENIA SCENARIO SOURCES: A HOLISTIC OVERVIEW 26
1.1. Habitat Armenia: Human Ecology and Geopolitics 29
1.2. Business Armenia: A Socio-economic Snapshot 36
     1.2.1. Armenian Economic Realities 36
     1.2.2. State Market and Society 51
     1.2.3. Selected Quantified Information tables (Statistics of Armenia) 59
1.3. History of Armenia 70
1.4. Ethnicity and Culture 77
2. STRATEGIC FORESIGHT EXERCISE: SCENARIOS FOR ARMENIA 83
2.1. Key-forces Advantage Risk 84
     2.1.1. Key-forces within Armenia 84
     2.1.2. Key-forces around Armenia 86
     2.1.3. Advantage...and associated uncertainties/risk 90
     2.1.4. Business Armenia Scenario Matrix 93
 
2.2. Scenario One: "Business-as-usual Growth and Vulnerability" 94
2.3. Scenario Two: "Poison and Turmoil" 95
2.4. Scenario Three: "Naked Hills and Begging Bowls" 96
2.5. Scenario Four: "Wonderful Armenia" 97
3. SUSTAINABLE STEPS TO "WONDERFUL ARMENIA" 103
3.1. Policy Initiatives Hypothesis 104
     3.1.1. External Relations 104
     3.1.2. Internal Administration 105
     3.1.3. Strategic Thinking 106
     3.1.4. Place-brand 107
3.2. Realistic Steps towards Sustainable Business and Holistic Management: A project proposal for Marmashen (Gyumre) 109
References 117
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